Chris Friden’s career spans directing television commercials; developing and co-hosting a national sports television show; publishing board games; writing and producing an Off-Off-Broadway musical and one-act play; creating lifestyle brands and their entertainment corollaries; and founding a pre-eminent San Francisco Bay Area production company specializing in high-concept corporate films, trade shows, and events. Now living in Weston, he continues to freelance as a creative director while writing books and developing projects—not the least of which is parenting his three children and husbanding his talented, designer wife.