1.) How long have you been in the publishing industry?
I got my start several years ago as Marketing Director for a podcast about books – Just the Right Book hosted by Roxanne Coady, owner of R.J. Julia Booksellers. We got some marvelous guests and often found ourselves featured near the top in the book podcast category. That position led me to Meryl Moss Media, a 26-year-old literary marketing and publicity firm here in Westport, where I am Editorial Director of the BookTrib.com website.
2.) How do you determine the best marketing strategy for a book?
It’s a matter of expectations. Are you happy simply to have written a book you can share with your inner circle or would you like to build an audience and have people actually read it? Most writers are creative types, focused on their craft and their work and not the business or marketing side — so it makes sense to seek outside services if you can afford them. You need to determine what you can accomplish within the parameters of a budget you are comfortable with, which can range from a few hundred dollars to many thousands.
3.) What are some must-do, inexpensive ideas authors can employ to help their efforts?
First, develop a unique niche, an “elevator pitch” on what the book is about, and identify the audience to which it will appeal. This will save you much aggravation and set reader expectations.
Create a website at the earliest stage, even if your book is not published. This way people can find you and learn about you. Create a blog so you have a mechanism by which people can subscribe and follow you.
Keep writing. Write book reviews. Stay out there. Be seen.
Regarding social media, about 95 percent of what you post likely will accomplish nothing, but stay at it for the 5 percent that will. There’s always the chance you’ll engage with someone new, attract the attention of a major influencer, and create a meaningful relationship.
4.) How in the world can authors generate book reviews?
It’s competitive out there, especially when you consider 1.8 million self-published books hit the market in 2018. That’s why more people are realizing all the pitches in the world won’t get it done. Many publicists, who actually are paid to generate earned media for their clients, are more open than ever to the idea of paying to garner coverage.
5.) What exactly is BookTrib.com?
We think of BookTrib as a book discovery zone for our community of readers, as well as an editorial and marketing engine for authors and the publishers that represent them. Our editorial coverage includes all genres, and features reviews and interviews with well known as well as emerging and debut authors. We have developed a set of affordable and effective programs to help authors build an instant audience and get on the reader radar with everything from book reviews to author profile pages to being part of a syndicated column potentially reaching millions of consumers.
Visit BookTrib.com and contact Jim at firstname.lastname@example.org for more ideas about marketing your book.